Will My Startup’s Problem Be Big Enough?
How to evaluate the potential of a startup idea by understanding your Serviceable Obtainable Market, the Venn diagram of opportunity. — I’ll be attaching a spreadsheet with the blog so you can add it to your toolkit, as well as follow the case study below better. You can find the spreadsheet here with all the figures broken down. Startup TAM, SAM, SOM Framework by @FrankFlitton Framework to breakdown TAM, SAM, and SOM using a New Dog Owner startup as an example.docs.google.com